Starting a new business is as challenging as keeping a long existing establishment interesting to potential clients. With the numerous competitors out there in the market, business owners have to constantly come up with intentional ways to get noticed and hopefully build customer loyalty to the brand or service as a result of these efforts. However, it is a jungle out there. You have to think strategically about your business to survive in this fast-paced digital generation we operate in.
One way to boost the visibility of your business is to make it to the Google map pack, a local listing of businesses that tells consumers where they can go to eat, buy items, avail of basic dental services, and many more. If you make it to this list, your business is sure to get the mileage it needs to create strong awareness in the community.
Normally, a map pack looks distinct from the regular search results, and this is good for your business. The bigger question now is, how do you make it to the list? Naturally, it will require a lot of work, but it is not completely impossible regardless of the size of your business. In this day and age, almost anything is possible.
Here are five tips to help your business make it to the Google map pack:
TIP #1: Update your directory listing.
The first thing you need to secure is your business on Google My Business so that you will appear on the Google map listing. You should be able to put your business information on relevant directories and make sure that contact details are updated.
TIP #2: Prioritize local reviews being done by clients.
If a business generates a lot of positive reviews, there is a huge chance that you will make it to the Google map pack. Encourage your clients to post reviews after they have purchased a product or experienced your services.
TIP #3: Create a web design that is mobile user-friendly.
A big percentage of those who search for places, items, and services on Google use mobile phones in doing so. Your web design should be mobile user-friendly
so that it is easier for the client to navigate.
TIP #4: Maximize the Facebook account of your business.
Consistent movement on Facebook sends a signal to Google that your business has the potential to cater to what clients are normally searching for.
TIP #5: Make friends with the media.
Connect with people from the media and give them a good reason to write about your business. You can have a new offering featured, highlight a unique feature of your latest product, announce a promo, tease an upcoming event, or introduce a whole new menu or package to name a few. What is important is that people will talk about your business.
If all this is new to you, then it is best that you consult use regarding your SEO needs. It is for this reason why we made our business available to entrepreneurs such as your self.